- Formulate a marketing objective for the company’s product and the selected country-market. State your objective for the short term (one year) using SMART—simple, measurable, attainable, realistic, and timing.
- Use a table to compare the marketing plan outlines available through the Internet. Contrast the advantages (strengths) and (disadvantages) (weaknesses) of each plan versus the others.
- From your previous analysis, select the best marketing plan that you think is going to help you accomplish your marketing objective. This plan may include topics/subtopics from all three plans. Briefly discuss why you think this marketing plan is better.
Group Project
References. 4-5 pages. Please use Template below. Please do Abstract, Introduction, and conclusion.
As a group, you will now take the following steps for Phase II
Abstract
This is a single paragraph, no indentation is required. The next page will be an abstract; “a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly” (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
Introduction
Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font or style of font.
Marketing Objective for the Company’s Product
State objective for the short term (one year) using SMART
Selected Country-Market
Table Comparing the Marketing Plan Outlines
Click to replace this text with your table.
Contrast the Advantages and Disadvantages of each Plan versus the Others
Use articles from the library’s full-text databases and the companies’ websites.
The Best Marketing Plan
This plan may include topics/subtopics from all three plans
Rationale for Why this Marketing Plan is Better
Use articles from the library’s full-text databases and the companies’ websites.
Conclusion
Add some concluding remarks-can be a sentence or two.