INSTRUCTIONS
- Why might Mattel set a much lower margin on its Barbie dolls than on the accessories for the dolls?
- Your family business produces a secret recipe salsa and distributes it through both smaller specialty stores and chain supermarkets. The chains have been demanding sizable discounts but you do not want to drop your prices to the specialty stores. When can you legally accommodate the chains without losing profits from the specialty stores?
- When the Macintosh computer was introduced in 1982, Apple made it difficult for third-party software developers to develop software for the platform. In contrast, Apple makes it relatively easy for third-party developers to make applications that run on the iPhone. Compare and contrast these two strategies.
