Health care organizations realize that they have target audiences that they need to tailor their messages to. For example, a sports rehab would likely target high school and colleges with sports programs as part of their marketing efforts.
For this assignment, consider the role of a health care manager at a skilled nursing facility in your city or county. You have been asked to give a presentation to the leadership team on how to better reach your target audience—the aging population and seniors. The presentation should address the following:
- The demographics on this group in your area (e.g., overall percent of the population over 65 or 75, male and female in the group, or average income)
- The main types of insurance for this target group
- Approaches to marketing to this specific target audience
- Challenges to overcome in reaching the target group
- Approaches to retaining this target group as a long-term client or patient
Provide a Reference slide with 3–5 academic sources.