INSTRUCTIONS
These telehealth services will include both emergency and non-emergency services:
EMERGENCY Services- Neurology and Stroke
NON-Emergency Services -Cardiology
Now that you have some background information, it is time for you to develop a marketing plan to make this new service a success for Blue Sky Regional Medical Center.
Points to remember and add to your written assignment
1. Formulate overall strategic goals and objectives. What does a successful telehealth program look like?
2. Establish Marketing Objectives
3. Formulate and give an overview of your Marketing Strategy .Determine your target market. Who is your target audience? .Perform a SWOT analysis for each target audience. Develop your “message” -How will I attract my audience? How are we different?
4. Develop an Action Plan .Take the “message” and identify resources, staff [Who should be involved in developing the marketing plan?], and finances. Summarize key marketing activities. Be detailed and give specific activities – i.e. brochures, newsletters, social media, community events, campaigns/promotions, etc.
5. Evaluate the Plan- Formulate measurable marketing activities How will you measure the program’s success?▪How will you measure the success of your marketing activities? How will know if your marketing plan was a success?