BUSINESS INFORMATION SYSTEMS BSYS501
Total marks: 50 marks
Word count: maximum 2000
This assessment includes essay answers for a few questions that cover material discussed in
Week 1 to Week 6.
Please provide answers to the following questions. We are looking for deep/analytical answers
(not just descriptions). Please do not write long report-format answers.
Q1: Consider Porter’s Competitive Forces model for Just Jeans
(https://www.justjeans.co.nz/shop/en/justjeansnz)
• Evaluate if each force is a weak, moderate, or strong force, and provide a rationale for your
choice! Please provide enough justification for all five forces (15 marks).
• Explain the strategies Just Jeans can use to deal with the competitive forces (5 marks).
Q2. Think about social networking sites (e.g. Facebook, Instagram) and answer the following
questions (5 marks)
• What types of challenges might social networking sites face in terms of managing big data? –
discuss at least 2 (2 marks)
• Discuss positive & negative consequences of data mining in the context of social networking
sites – discuss at least 2 positive and 2 negatives (3 marks)
Q3: Draw the Entity-relationship diagram of a hypothetical database used by Kmart New Zealand.
Consider the following requirements: (10 marks)
• at least 4 entities/tables;
• at least 4 attributes/fields for each entity;
• the primary key and foreign key (if applicable) for each entity/table;
• the types of relationships in the diagram (if applicable: try to avoid many-to-many
relationship and replace it with a join-table). Provide a short explanation for each designed
relationship.
Q4 : Apply Porter’s value chain model to Fonterra (https://www.fonterra.com/nz/en.html) (10 marks)
• Give examples of primary activities and support activities in the context of Fonterra (2 marks)
• Using the value chain model, explain what Fonterra can do to achieve competitive advantage
(8 marks)
Q5. Read about Kal’s Kitchen (https://www.facebook.com/KalsKitchenNZ) and discuss how Kal’s
Kitchen can improve its e-business strategies? (5 marks)
8 Pages