Environmental Scanning analysi Research
Instructions
Research, evaluate and analyze the chose organization’s “internal and external business environments, by using the SWOTT analysis technique. Determine how those forces impact the organization’s sustainable competitive advantage
Write an academic paper depicting your “Environmental Scanning analysis” that includes the following:
- An introduction with a detailed description of the organization, what they do? product/service? etc.
- Create a SWOTT Diagram that includes Strengths, Weaknesses, Opportunities, Threats and Trends.
- Provide at least 5 topics for each category. Then, select at least 3 of the topics per category, and explain how these topics will support or not, the overall organization’s Business Sustainability and Competitiveness. Convey how your analysis would take advantage of the firm’s Strengths and Opportunities while avoiding its Weaknesses and Threats to its success
- Evaluate how specific internal factors and forces (Strengths and Weaknesses) support and/or promote a competitive advantage;
Research, evaluate and analyze the chose organization’s “internal and external business environments, by using the SWOTT analysis technique. Determine how those forces impact the organization’s sustainable competitive advantage
Write an academic paper depicting your “Environmental Scanning analysis” that includes the following:
- An introduction with a detailed description of the organization, what they do? Product/service? etc.
- Create a SWOTT Diagram that includes Strengths, Weaknesses, Opportunities, Threats and Trends.
- Provide at least 5 topics for each category. Then, select at least 3 of the topics per category, and explain how these topics will support or not, the overall organization’s Business Sustainability and Competitiveness. Convey how your analysis would take advantage of the firm’s Strengths and Opportunities while avoiding its Weaknesses and Threats to its success
- Evaluate how specific internal factors and forces (Strengths and Weaknesses) support and/or promote a competitive advantage; topics may include:
- Resources and capabilities, financial factors, core competencies, etc.
- Access to natural resources, trademarks, patents, or copyrights, etc.
- Current processes and best practices (employee programs or software systems, etc.)
- Evaluate how specific external factors and forces (Opportunities, Threats and Trends) support and/or promote a competitive advantage; topics may include:
- Market trends (new products or emerging new technologies, competition, etc.)
- Economic trends (local and/or global)
- Changes in demographics, psychographics, Globalization, etc.
- Regulations (political, legal, or economic environment)
- Describe what Trends will benefit the organization’s growth
- Define a succinct Conclusion showing, based on your evaluation of your findings, how your chosen organization can retain its competitive advantage based on the results of your Environmental Scan Analysis.
Note: You can view sample SWOTT Analyses by visiting the University Library > Databases > B > Business Source Complete: SWOTT Analyses, and the other two sites below.
APA- formatted in-text citations and a reference page with at least 4 peer-reviewed sources. Your textbook can be one of the sources.
Submit your assignment.