Assignment Instructions:
Part 1: 25 points
Select one company case from the text book. Be sure it is a company that is currently operating, and that you can find sufficient resources (including the case and other sources) to address the following questions:
- Examine the company mission and core values.
- Conduct internal analyses (SWOT and core capabilities) to obtain updated information
- Evaluate the value chain, including supply chain, key activities, distribution, and markets
- Evaluate the company’s financial position, including resources, critical ratios, liquidity, and other factors relevant to the current and future success of the company. Pay attention to stakeholder/investor issues (if appropriate).
What is the company’s strategic situation relative to the COVID-19 pandemic (corona virus)?
Using the information from the first 5 questions, prepare a report that outlines the expected impact to the company from the global pandemic. Included in your report will be: the key factors for examination; the expected impact to the company; and potential mitigation strategies. Wherever possible, use quantitative measures to support your findings (i.e. sales figures, productivity, time lines, share value, etc.)
Part 2: 5 points
Considering the structure of your own BSG company, prepare a brief analysis to outline the risks or opportunities that your company would face if it was operating in the current global crisis.