Business reports often communicate an analysis of a scenario or aspect of a business in relation to a strategic goal or need. These types of reports can include the status of the organization, stakeholder summaries, market trends, and financial statements. The main goal of business reports is to help leaders in developing strategies and making decisions or recommendations for the improvement of business. Additionally, business reports may also provide analysis of potential worst-case scenarios, solutions to issues currently faced by an organization, and a review of best practices and analogous situations faced by similar organizations.
Prompt
For this assignment, you will take on the role of a business manager who is in the planning phase of building a stakeholder summary report. You need an example from an organization in the same industry to get ideas and structure your report in the best way possible. You have identified the following report as a potential model:
Review the report and think about what story it tells you based on the numbers and visualizations provided. Address the following questions in your post. Make sure to use evidence to support your responses.
Content
write an introductory paragraph explaining the purpose of your analysis. What are you reporting on and analyzing? What is the purpose of your analysis?
Presentation
In 100–200 words, assess the effectiveness of the report. How does the overall presentation appeal to readers? How does the report meet (or not meet) its objective? What do you think are the report’s best and worst qualities?
In 50–100 words, explain how the report is organized. Be sure to answer the following questions: Does it start with a general introductory paragraph? Does it pull the reader in with a surprising bit of news? How is the report divided up? What ideas about structure might you adopt for your report?
In 50–100 words, explain how the report makes use of non-data–related images. Do the images illustrate points effectively, or are they merely decorative? Why do you think the report does or does not use images effectively? What ideas about using images might you borrow for your own report?
In 50–100 words, explain how the report makes use of non-data–related images. Do the images illustrate points effectively, or are they merely decorative? Why do you think the report does or does not use images effectively? What ideas about using images might you borrow for your own report?
In 25–50 words, explain what this data visualization shows and why you think you should adopt a similar visualization in your own report.
In 25–50 words, summarize the ideas in the Estée Lauder report that you would like to use in your own report.