Instructions
Mobile marketing and purchase delivery is the fastest mode of growth in today’s business and consumer landscape.
In an article by Justin Smith (2021), noted the following (https://www.outerboxdesign.com/web-
design-articles/mobile-ecommerce-statistics):
The Most Important eCommerce Mobile Stats Include The Following:
● 77% of American's own a Smartphone
● Over 230 million U.S. consumers own Smartphones
● Around 100 million U.S. consumers own tablets
● 79% of Smartphone users have made a purchase online using their mobile device in the
last six months
● Almost 40% of all eCommerce purchases during the 2018 holiday season were made
on a Smartphone.
● eCommerce dollars now comprise 10% of ALL retail revenue
● 80% of shoppers used a mobile phone inside of a physical store to either look up
product reviews, compare prices, or find alternative store locations
● An estimated 10 billion mobile connected devices are currently in use
In a 3-5 page paper, 7 th edition APA formatted paper (with at least six [6] peer-reviewed
sources), for your chosen company:
● Describe how your chosen company will approach its mobile marketing strategy.
● Define, describe, and distinguish between social first, audience first, and omnichannel marketing
strategies
● Then, describe how each might be employed with your chosen company.
My first choice is TOYOTA as a company. OR if you have any options.
– 3-5 pages
– 7th edition APA formatted
– six peer reviewed article